When most of the items you're selling are the same, you want to make sure it appears there's more there to see than what you see at first glance. This will bring the potential buyer in closer for a better look. What's great about Viridian's display of their beautiful accessories is that they've displayed them in different ways. But what really works is that the colors and types of displays blend in and don't distract from the product itself. What you don't want to do is have so much going on that your product is lost in display.